Content mapping versus SEO (AdWords)… very interesting article by @danielstocker
I think it makes a lot of sense from a theoretical point of view. In the practice, however, it may take a while until the ‘noise’ factor is figured out. Also, try to make AdWords change… good luck with that…
Advertising with Content Mapping
Advertising is the number one option to monetize content on the web. Even with the advent of the real-time web, until a viable model of in-stream advertising is conceived, search engines and their means of online marketing, such as SEO, AdWords and AdSense remain dominant. As in-stream and other real-time web marketing models mature, become relevant and non-intrusive, search engines will have to undergo fundamental change to keep a significant segment of the market.
With content mapping, there’s no need for SEO.
Search engine optimization is an attempt to match the actual context to the ideal.
In a content mapping environment however, you land at the center of your ideal context. With no tweaking, no time nor money lost.
I’ve hinted in the definition that content mapping relies on user input. In fact it relies on almost nothing but that.Read more at collectiveweb.wordpress.com










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